Diba is an MASc candidate with the Interactive Media Lab. Coming in with a BSc. in cognitive and behavioural psychology from U of T she has studied many facets of the human psyche from cognitive psychology (memory, perception, attention) to social psychology (intergroup relations and social networks) and has developed a tool kit of research methods both qualitative and quantitative in nature.
Her interests fall into the realm of Human computer interaction and include affective (and emotional) design, embodied and tangible computing, psychophysics, industrial design and advertising. She loves interaction design and emotional design in the world of UX and is currently working as a consultant for Telus on two separate but related projects. On one hand she works with the Network Architecture Lab to develop useful proxies of user experience from network data and on the other she is developing user models of frustration and accumulated experience leading to (or detracting from) recommendation behaviour.
In her spare time she likes to read, do yoga, and wander around the city listening to eccentric music. Some of her favorite people/artists/things= Flying Lotus, The White Stripes, The Postal Service, Ella Fitzgerald, Billy Holiday, Edith Piaf, Picasso, Sculpture (check out Ron Mueck, Tim Noble, Sue Webster), Nietzsche (Thus Spoke Zarathustra), Frank Herbert (Dune) and Don Norman (Emotional Design + the Design of Everyday Things).